A small studio that answers
for every dollar
We're a four-person paid media studio in Cannington, Western Australia. No account managers, no interns on your budget, just the people whose names are below.
Started in 2019 because agency reporting was a joke
Daniel ran media at a big agency where "results" meant CTR screenshots and spend charts that hid the CPL. He left, took two clients with him, and built a studio around one rule: report money, not clicks.
Six years later we've run A$6.8M in ad spend across 214 accounts, e-commerce, clinics, SaaS, property, finance. Still four people on purpose. Small enough that the person who audits your account is the person running it.
Four rules we won't bend
Report money, not clicks
If a metric can't be traced to revenue, it goes in the appendix. Weekly notes lead with CPL and ROAS, always.
Your account stays yours
Ad accounts, pixel history, audiences and creative files are client property. If you leave, everything stays.
Say no early
If your margins can't support paid traffic yet, we'll tell you in the audit and suggest what to fix first.
Fewer clients, more attention
Each strategist carries a maximum of eight accounts. When we're full, new clients join a waitlist.
Four people, all senior
Daniel Mercer
11 years in paid media. Runs audits and the accounts where the stakes are highest.
Mia Tanaka
Directs every ad we ship. Former DTC brand marketer who knows what stops a scroll.
Jonas Petrov
Server-side GTM, Conversions API, BigQuery pipelines. Makes attribution boring again.
Renata Silva
Day-to-day campaign operations across Google and Meta. Google Ads certified since 2020.
Selected projects and what we learned
Skincare brand, 1.6x → 4.7x ROAS
Rebuilt tracking first, then consolidated 23 ad sets into 4 Advantage+ campaigns. The lesson: structure beats spend.
Dental group, A$86 → A$41 per booked consult
Geo-fenced Meta campaigns around each clinic plus call tracking. The lesson: local intent beats broad reach.
LTV-based lookalikes study
Internal study across 14 accounts: lookalikes seeded on top-decile LTV buyers outperformed standard 1% LAL by 34% on cost per SQL.
Black Friday war-room playbook
Built a 30-day pre-sale warm-up system now reused by six retail clients. The lesson: auctions reward preparation, not last-minute bids.
Before you ask
Want to work with a team this small on purpose?
Start with an audit. If we're a fit, you'll know inside the first call.