Google Ads built for buyers,
not browsers
Search, Performance Max, Shopping and YouTube campaigns that capture demand at the moment it exists. Structured around conversion value and margin, so the algorithm chases profit, not clicks.
What Google management actually includes
Keyword and search-term surgery, Performance Max asset groups, Shopping feed optimisation, negative keyword maintenance and YouTube campaigns sequenced by intent. Plus the unglamorous part: weekly search-term reports where we cut spend that's quietly bleeding.
We track conversions at the value level, a A$60 order and a A$6,000 order shouldn't look the same to the algorithm. Where it matters, we wire your CRM in so Google optimises toward revenue, not form fills.
Our guarantee: Search-term waste under 8% of spend by day 60, or the audit fee comes back.
What Google Ads & YouTube costs
Prices exclude GST. Ad spend is separate and billed by the platform to your account, we never mark it up.
Standalone management
Search + PMax or Shopping: structure, bidding, negatives, feed health and weekly reporting. YouTube quoted separately based on production needs.
Inside Growth package
Google paired with Meta, shared audiences between channels, 8-12 creatives a month and one strategist across both.
Full package pricing lives on the pricing page.
How a Google Ads & YouTube engagement runs
Same skeleton every time, different meat. Here's the order of operations.
Account x-ray
Search-term audit, quality-score map, bid strategy review. We find where spend leaks before touching anything.
Conversion value setup
Revenue or lead-value tracking wired in, enhanced conversions, offline imports from your CRM if the sales cycle is long.
Restructure
Keyword themes consolidated, match types cleaned, PMax asset groups rebuilt around product margin.
Feed & asset work
Shopping feed titles rewritten for query intent; video assets cut for YouTube placements.
Weekly pruning
Every week: new negatives, placement exclusions, bid adjustments by device and hour.
Scale winners
Budget flows to the campaigns paying back. We expand into adjacent queries only after the core holds ROAS.
Also worth a look
Other services from the studio.
Google Ads work, straight from the accounts
Where Google Ads & YouTube fits
| Service | From | Best for | Time to first results |
|---|---|---|---|
| Meta Ads management | A$1,600/mo | DTC brands, lead gen | 3-6 weeks |
| Google Ads & YouTube | A$1,500/mo | High-intent demand capture | 2-4 weeks |
| TikTok Ads | A$1,400/mo | Demand creation, younger buyers | 4-8 weeks |
| Retargeting & audiences | A$1,200/mo | Recovering lost buyers | 1-3 weeks |
| Ad creatives & copy | A$950/mo | Teams with media covered | Weekly batches |
| Tracking & analytics | A$1,800 one-off | Data you can trust | 5-10 days setup |
Senior people, every step
Four specialists run every account at Targeted Ads Studio, the same names you'll see on your weekly notes.
Owns the plan and the forecast. Signs off every structural change.
Directs hooks, scripts and the weekly test batches.
Keeps server-side data clean so reports stay honest.
In the accounts daily, budgets, bids, placement pruning.
Google Ads & YouTube questions
Want search spend that pays for itself?
Give us read access for a week and we'll map exactly where your budget is leaking, before you spend another dollar on management.
Start with a free audit
Thirty minutes, your numbers, our honest read on whether Google Ads & YouTube is the right spend.
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