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Home / Services / Tracking & analytics

Tracking that tells you
where the money came from

Server-side GTM, Conversions API, CRM match-back and one live dashboard. When your numbers are right, every other marketing decision gets easier, that's why we fix this first.

Book a free audit From A$1,800 one-off · or maintained monthly
What this covers

What a tracking build actually includes

The full pipeline: audit of what fires now, server-side container on your own domain, Conversions API for Meta and Enhanced Conversions for Google, deduplication, consent mode, and a dashboard that reads spend-to-revenue in one view.

For longer sales cycles we wire in offline conversions, the CRM tells the ad platform which leads actually closed. That's when automated bidding finally optimises for revenue instead of form fills from tyre-kickers.

Our guarantee: Event match quality above 8.0 on Meta within 14 days of go-live, or we keep working free until it is.

67
clients on this service
5
years running it
90+
projects delivered
10 days
typical time to launch
Pricing

What Tracking & analytics costs

Prices exclude GST. Ad spend is separate and billed by the platform to your account, we never mark it up.

One-off build

A$1,800 one-off

Server-side GTM, CAPI, enhanced conversions, consent mode, QA testing and a handover video your team can keep.

Full package pricing lives on the pricing page.

The process

How a Tracking & analytics engagement runs

Same skeleton every time, different meat. Here's the order of operations.

Server-side tag manager debug view
  1. Measurement audit

    What fires, what duplicates, what's missing. Most accounts send the same purchase event twice and never notice.

  2. Server container

    GTM Server on your subdomain, first-party, faster, and immune to most browser blocking.

  3. Platform wiring

    CAPI for Meta, Enhanced Conversions for Google, Events API for TikTok. Deduplication tested event by event.

  4. Consent mode

    Configured properly with your CMP so data loss is modelled, not just lost.

  5. CRM match-back

    Offline conversions imported so the platforms learn which leads became revenue.

  6. Dashboard & handover

    One live view: spend, leads, revenue, ROAS. Plus a recorded walkthrough for whoever inherits it.

Also worth a look

Other services from the studio.

From the accounts

Tracking builds, straight from the accounts

Compare services

Where Tracking & analytics fits

ServiceFromBest forTime to first results
Meta Ads managementA$1,600/moDTC brands, lead gen3-6 weeks
Google Ads & YouTubeA$1,500/moHigh-intent demand capture2-4 weeks
TikTok AdsA$1,400/moDemand creation, younger buyers4-8 weeks
Retargeting & audiencesA$1,200/moRecovering lost buyers1-3 weeks
Ad creatives & copyA$950/moTeams with media coveredWeekly batches
Tracking & analyticsA$1,800 one-offData you can trust5-10 days setup
Analytics lead checking event deduplication
Who's on your account

Senior people, every step

Four specialists run every account at Targeted Ads Studio, the same names you'll see on your weekly notes.

Daniel Mercer
Strategy lead

Owns the plan and the forecast. Signs off every structural change.

Mia Tanaka
Creative lead

Directs hooks, scripts and the weekly test batches.

Jonas Petrov
Tracking lead

Keeps server-side data clean so reports stay honest.

Renata Silva
Media buyer

In the accounts daily, budgets, bids, placement pruning.

FAQ

Tracking & analytics questions

Industry benchmarks say 20-40% of conversions never reach the ad platforms via browser pixels. The audit measures your real gap, most clients are surprised by the number.

We've built on Shopify, WooCommerce, WordPress, Webflow, Magento and custom stacks. If your site can fire a data layer event, we can route it server-side.

The opposite, server-side usually speeds things up because fewer tags fire in the browser. The client-side container gets lighter, the heavy lifting moves to the server.

Yes, when configured properly, consent mode gates what fires, first-party server setup keeps data under your control, and we document the whole flow for your privacy policy.

If they're comfortable in GTM, yes, the handover video covers the whole setup. If not, the monthly maintenance plan exists precisely because nobody wants to debug a deduplication issue at 9pm.

Not sure your numbers are real?

Book a measurement audit. We'll show you exactly what your current setup misses, most accounts lose a third of their conversion data and never know.

Call the studio
+61 7 3051 2849
Write to us
targetedadsstudio@gmail.com

Start with a free audit

Thirty minutes, your numbers, our honest read on whether Tracking & analytics is the right spend.

Go to the contact form Back to pricing