Notes from inside
the ad accounts
What we're testing, what's working, and what we'd tell a friend running paid traffic. Written by the team, not a content farm.
Server-side tracking after iOS: what actually works in 2026
CAPI, GTM Server, and the setup mistakes we keep finding in audits.
The 3-second hook: writing video ads people actually watch
Five hook formulas we test every week, with real CTR numbers.
Why consolidated campaigns beat your 20 ad sets
Fragmentation is the quiet budget killer. The math behind consolidation.
What we write about
The topics that come up in audits, over and over.
Server-side tracking
Video hooks
Account structure
Retargeting
Seasonal planning
Case breakdowns
Beyond the blog
Reading helps. Running it helps more.
Every article here describes something we do inside client accounts weekly. If you'd rather have the numbers than the notes, the audit is the fastest way in.
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Blog FAQ
About these notes
The strategists named in each piece. No ghostwriters, no AI summaries, if a number is in the article, it came from an account we actually ran.
Please do. Most articles start as client questions. Send yours through the contact form and if it's a good one, we'll write it up.
Only with written permission, and always anonymised. "A Perth skincare brand" stays a Perth skincare brand, the numbers are real, the names aren't.